Putting the Buzz Back in Bingo

Delivering a rebranding strategy across a number of locations to a tight timescale is no mean feat. Nevertheless, Whittle delivered 100% on its commitment to redecorate over 60 bingo clubs as part of a rebrand for Buzz Bingo. Whittle managed the redecoration of more than sixty clubs across the midlands, with the support of the local Whittle branches. With such a varied estate the process had to be planned to perfection and a bespoke redecoration scheme developed for every club. All customer facing areas including the lobby, bingo sales area and bingo hall were highlighted for redecoration with a contemporary colour palette of dusky pinks and greys. To meet the exacting timescales, Whittle ensured that hand-picked teams of directly employed painters were assigned to each of the clubs in their area, made sure that the contracts coordinator met with the local manager daily to reassure them of the works completed to date and that all work areas were free of hazards at the end of each working day. Whittle communicated regular updates with Buzz Bingo’s Project Team and completed all works to time and specification, ensuring that all clubs were handed over to Buzz Bingo snag free. Whittle offered flexibility and adapted easily to changes and variations in the scope of work. From the outset the remit was absolutely clear, that whilst delivering the rebranding programme, the wellbeing of the Buzz Bingo customers was paramount. Whittle therefore arranged their safe systems of work to eliminate any impact the redecoration works would have on the daily influx of customers. Of particular importance was maintaining a quiet working environment at all times, even though works were undertaken whilst the club remained open to the public. To meet this requirement, the local site teams avoided painting in the bingo halls during peak playing times. Furthermore, Whittle had to plan its programme of works alongside signage and screen contractors, so the timelines of the painting resulted in the efficient delivery of sequenced works by other contractors. Also, key to the success of the project, was the support provided by the paint manufacturer, PPG Architectural Coatings, who provided a Johnstone’s Trade paint specification to meet the needs of Buzz Bingo. Special batch mixes of the accent red used to match the Buzz Bingo branding were manufactured at their site in Birstall, to ensure the colour and sheen of the new branding. CLIENT TESTIMONIAL: "We did it!! THANK YOU...I am really proud that we have delivered as a team our part of relaunching the business, we could NOT have done it without the passion, commitment, and drive that you have shown throughout this project. Pass on my thanks to your teams, they deserve a huge well done for this project. Thanks again.” Head of Projects, Buzz Bingo